web design uk Edinburgh and website development

I am Sofi, Web Designer and Webflow Developer based in Scotland, UK.

With a background in sales & marketing and furniture design, I’ve discovered my true passion lies in creating impactful brands and websites for businesses.

My background

My time working in hotels and restaurants taught me a lot about people—what grabs their attention, what keeps them coming back, and how to deliver an experience they won’t forget. Those lessons have become the backbone of my web design approach.

While working on my dissertation in Gastronomy Tourism, I dove deep into how food and travel shape people’s experiences and decisions. Now, I bring that same passion to designing websites that highlight what makes my clients’ businesses unique, creating digital spaces that feel as inviting as a great meal or a perfect getaway.

I feel like I carry on my grandmother's legacy in some way. She dedicated her entire life to serving others, running her B&B in a thermal bath town and working in various roles—waitress, cashier, chef—in the restaurant industry. Her love for food and people is something I’ve inherited, and it continues to guide me.

Specializing in web design for the hospitality niche just feels natural. I know the industry inside out, and I use that knowledge to build websites that don’t just look good but also work hard—driving bookings, boosting visibility, and telling the story of each brand.

profile

From Hotels through
Furniture Design to
UX/Web Design

My design story started when during Covid-19 the hotel I have worked closed down. Looking for a job opportunity I have stumbled upon a small furniture making business. Thinking it was a sales job I went into the interview where it turned out to be a designer role. I had learned the 3D design software and within a few weeks I handed over my final concepts of a victorian style home library to the production team.

Product Designer

Working as a designer, I have showcased concepts through quotations and product images, demonstrated proficiency in parallel project management using a design library and ensured effective communication with stakeholders.

created designs using a

3D

modelling software

Click to see my best videos:

created social media content

3

times/week to increase sales

designed and delivered

180+

successful live projects

Click to see my best designs:

What I excel at

book

Storytelling

Whether I was playing the violin, putting an intricate glam make up on or writing diary entries my fantasy was always on.

happy

Empathy

I am a sensitive person and highly attuned to peoples emotions.

plant

Growth

I am a pretty fast learner and enjoy acquiring new skills. Curiosity is what motivates me to be better.

to do

Organization

I like to keep a tidy home, office, desk and always name my layers.

"Sofia got everything spot on and returned the revisions quickly. She was extremely organized."

"Professional from start to finish. Sofia was fantastic in helping us bring our design specification to life."

We didn't have time for breakfast, Sofia got an apple and a few granola bars for my boys for the taxi ride.

Sofia left a birthday card, biscuits and keyring in our room for my daughter! Very lovely.

"Sofia got everything spot on and returned the revisions quickly. She was extremely organized."

"Professional from start to finish. Sofia was fantastic in helping us bring our design specification to life."

We didn't have time for breakfast, Sofia got an apple and a few granola bars for my boys for the taxi ride.

Sofia left a birthday card, biscuits and keyring in our room for my daughter! Very lovely.

"Sofia got everything spot on and returned the revisions quickly. She was extremely organized."

"Professional from start to finish. Sofia was fantastic in helping us bring our design specification to life."

We didn't have time for breakfast, Sofia got an apple and a few granola bars for my boys for the taxi ride.

Sofia left a birthday card, biscuits and keyring in our room for my daughter! Very lovely.