As passionate coffee lovers we want to brew the best cup at home.
I have challenged myself to redesign Roasty Coffee’s existing coffee calculator to provide users with a more interactive and engaging user interface and experience.
Transitioning from merely displaying a standard hero image to showcasing a diverse range of options for users to choose from, thereby ensuring instant engagement.
Shifting from an editorial, article-style layout to an interactive card design aims to simplify the user experience, minimizing the need for extensive reading
Moving away from separate sections characterized by inadequate contrast ratios to adopting a visually unified design featuring a dynamic step indicator for enhanced coherence and user guidance.
As passionate coffee lovers that want to brew the best cup at home we need an efficient and easy to use guide. As most of us are not born baristas we search the web/download an app that helps us improve our skills.
I have challenged myself to redesign Roasty Coffee’s existing coffee calculator to provide users with a more interactive and engaging user interface and experience.
I have conducted a competitor analysis of the most popular apps.
After I needed to determine where we can find the gap and perhaps target a specific audience.
I decided to focus on a particual generation who are the most tech savvy but in need to save money and improve skills at home.
I have surveyed 45 coffee lovers and integrated their insight the following way:
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